I'm a human-centered experience designer, violinist, composer, and collaborative artist. In thirty-plus years I've never stayed in one lane, by design.

I started as a bilingual account executive at Dentsu in New York, launching Takashimaya Fifth Avenue and placing full-page campaigns in The New York Times. At Wieden & Kennedy's Tokyo office I worked on Nike Japan campaigns that crossed back into the US market. After three years in Tokyo I moved into digital and academic communications at Cornell and Bucknell, early enough in web design, multimedia, and video journalism that we were making up the rules as we went. I went on to lead experience design at Amway, then spent four years embedded with Ford Motor Company on a digital app program, building the strategy that connects dealers, staff, customers, and corporate through a single digital platform.

In July 2026 I left agency life to start my own practice, and to dig my own rabbit holes: exploring what AI actually changes about creative work, and putting it to use for public good. With Aaron Sundman I co-founded MediaLab Midwest, where our first installation, Be A Global Citizen, opens at ArtPrize 2026 this September.

Through all of it I've kept a parallel life as a performer and collaborator. I've played Carnegie Hall and CBGB's. I've composed original scores for dance, silent film, and experimental video, and created site-specific installations that turn buildings into archives and community tables into dialogue. My work has appeared at ArtPrize, the Grand Rapids Art Museum, the Grand Rapids Ballet, and the 2025 International Conference on New Directions in the Humanities in Hilo, Hawaii.

I call myself a positive deviant: someone who breaks the rules not out of disregard for them, but because I've already seen where following them leads.